AçıKLANAN CUSTOMER LOYALTY SYSTEM MEANING HAKKıNDA 5 KOLAY GERçEKLER

5. Loss Aversion: This principle states that people prefer to avoid losses rather than acquire equivalent gains. In the context of points, once customers have accumulated them, they are more likely to make purchases they might derece otherwise to avoid losing their points due to expiration.While optimizing the customer experience is undoubtedly vit